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Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the...
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Playing video war games and solving Sudoku may have the same effect as keeping up to date with Facebook, according to Dr Tracy Alloway.
But text messaging, micro-blogging on ‘’Twitter'’ and watching YouTube were all likely to weaken...
Many companies want to start using Twitter to promote their brand and business, but don’t really know where to start. As most companies are starting to realize, Twitter is a great way to reinforce your brand, share news and important information,...
Google just knocked down the walled garden and you’ll soon see ads from other ad networks competing for your AdSense ad space.
Five hours of an employee’s 45-hour week can be used for personal projects, such as learning a skill or developing an idea. To better capture nascent ideas, the company launched IdeaMax, a Digg-like social network that lets any employee submit,...
When we talk about the intensity of startups, we need to distinguish between what people may do for a few months, compared to what they do for the longer haul.
It usually makes sense to work quite hard in a startup. If everyone works hard, then the...
Do you want to become a better entrepreneur? Well who doesn’t, right?
Over the past 8 years I have started around 9 companies. Sadly most of them failed, but the good news is, I have learned a lot over the years. Some of these things maybe obvious to...
GMAC Financial Services developed a new name for their financially banking arm, Ally Bank. Sanjay Gupta, chief marketing officer, stated “The Ally brand is founded on three principles: Talking straight, doing what is right for the customer, and being...
A bad economy is full of new opportunities that the best companies will pursue. Challenge isn’t in believing that a bad economy is a time of opportunity, but rather in executing on the opportunities while staying prudent with day-to-day...
The Web has a problem: It’s largely ad supported, but the rapid-fire way people churn through page views by the dozens makes it less than ideal for brand advertisers.
Yes, the move to make the Web safe for marketers is progressing on many fronts....
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