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When you stop talking at your customers, and start talking with them, you may not like everything you hear. You may get service complaints you don’t know how to address. You may get suggestions for product improvements you’re not ready to...
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There’s a huge correlation between how much interaction there is and how powerful a medium is (at least among successful media). Telephones changed the world because the interaction is so real. As you get more interactive, though, you exchange...
In order to establish your company in the world of brands, your first step would be to listen to what your consumers are saying. Give them medium to reach out to you, or monitor their online conversation on the related portals, that is the ‘real...
Apple’s vision for the future is very different. Its business is about selling elegant, powerful, high-margin machines that put much of the computing power in your pocket (iPhone), in your briefcase (Macbook), or on your desk (iMac). For that it...
The simple event-reaction-outcome chain governs most of our spontaneous action. Something or someone hooks us and we react. Someone yells at us, we yell back and create the outcome of a damaged relationship. It’s not that we want a damaged...
If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decisions regarding products that are predominantly purchased by women. Women...
Many older workers can’t afford to retire, and the recession is keeping them in their jobs. But others don’t want to retire simply because they enjoy working and wouldn’t know what to do with themselves if they didn’t go to the...
In the end, both Twitter and Facebook are simply communication tools; both will continue to evolve and morph as users find new ways to extract value and either network may or may become a long term winner in the rapidly evolving social networking space....
The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better...
Indeed, Japanese makers thought they had positioned themselves to dominate the age of digital data. But Japanese cellphone makers were a little too clever. The industry turned increasingly inward. In the 1990s, they set a standard for the...
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