Good to see Joey’s views on design. I’d love hear his answers regarding research for a product design. But seems like, the questions didn’t cover them. Generally, designers create lot of hulla bulla for persona research for a product design. From his interview, I think he considers a very small sample of personnel.(”Characters I think up or people I meet in real life. I start by designing something just for them, and hope others like it as well”). Will this work for a product need to be designed for a specific mass market?